tote pally hands off and turned out not to be such a good decision for him financially but that's the tradition we've had in this country where presidents say i don't want a hint of appearance that i'm profiting from the country because this is transcending and sacrificing and serving the people. we don't have those same values. >> this president is dealing with record low approval ratings at this point in his presidency do you think ivanka trump's brand will it suffer a backlash? >> we've seen in the online sales there's been a dechain in some of her online sales there's been a decline. on the retail side we don't know if she's profiting. but we know she's still making a profit we don't know if that profit has declined or infante