go ahead. >> so we were testing messages and all kinds of imagery that included, you know, images of walls, people scaling walls, you know, we tested draining the swamp. testing ideas of the deep state and the nsa watching you and the government is, you know, conspiring against you. and a lot of these narratives which at the time would have seemed, you know, crazy for a mainstream candidate to run on. those were the things that we were finding that there were pockets of americans who this really appealed to. and steve bannon knew that. we were doing the research on it. and i was surprised when i saw, you know, the trump campaign and it started talking about, you know, building walls or draining the swamp. i remember in my head, wait, we tested this. so you have to ask the company and steve bannon where they got these narratives. i know that we were testing the