hundreds of millions of things that would pop up on the open internet. >> the thing about the world wide web is that it has no central organizing body. it's chaotic. if you aren't running a website, how is anyone going to find you? >> stanford grad students jerry yang and david filo liked spending hour after hour discovering interesting places on the internet. that is how they stumbled on to a fortune. their million dollar idea is called yahoo! ♪ yahoo! >> yahoo! came in at just the perfect time. they literally made lists. it was just simply a listing. it was jerry and david's web listing. and they named it yahoo! after rednecks, yahoos. >> yahoo! was an exercise in organizing the internet. it quickly became the leading way to find things. it was a directory-based system. it wasn't a search-based system. the idea was to curate the whole