really inflammatory. obviously steve bannon was very much on the scene and breitbart was in the news a lot. i actually hadn't heard of breitbart before. i went to the site and was pretty shocked to find a black crimes section. >> and you're looking at some of those headlines right now on the screen. >> yes. so those headlines really got to me. i'm in advertising, i'm in the advertising business. so i was just really curious as to who was supporting this from an ad perspective. and just going on the site, i saw, you know, one was a company from san francisco, that felt pretty weird to me. i started this anonymous twitter handle, and i just set it up and just tweeted at the company, because i knew that companies generally have someone on the twitter handle. they got back to me within a half hour saying they had no idea they were there. so that obviously went from, you know, being just a few