genius. a lot of his politics was instinctive. >> a little louder! bush, george bush, a little louder! let's go. >> tacks on the road was one of lee atwater's sayings, how to diminish the other side. what can we do to three some tacks in the road in the way of the dole bus and cause some confusion. >> there were a number of positions that we found in which bob dole appeared to be on both sides of an issue. i said, well, maybe we refer to him as senator straddle. >> george bush and bob dole on leadership. >> atwater falls on the line like a ravenous wolf. the team make an attack ad accusing dole of sitting on the fence over tacks. >> we had a meeting with myself, lee atwater, the vice president, mrs. bush. bush was not totally convinced of the merits of the straddle