>> i'm going to be doing fun stuff like movies, music, podcasts, stuff like that. >> i also do fun stuff like time sheets and spreadsheets and pie charts. >> the idea was that pc was stuck in its old ways and corporate and that was the thing that inflamed you when you watched. i want to be like justin long. i want to be like the mac. i want to be fun and young and hip. i don't want to be like john hodgman. who was hilarious. >> you never saw me. >> never saw who? >> me. pc. >> oh. >> part of apple's marketing success was steve jobs, who cared a lot about advertising and what those commercials looked like. >> so that ad got a certain amount of attention. >> steve jobs turned apple from a computer company into a consumer products company. and the consumer products is what not only saved apple but made it the hottest thing in the history of the world practically. >> all eyes are on apple