guitars and big drums, and everybody's singing along. that's what everybody liked about rock shows. >> as the acts became maybe less twangy in their way, that really just expanded their audience. artists like george strait or brooks & dunn, plenty of acts worked their way up and became massive. >> over the last two years, country music has taken over the airwaves and the record charts with over $2 billion in sales and climbing. >> as the boom in the music takes hold, westernwear dealers can't keep up with the demand. >> you've got kids, you've got a house payment, and these people are more like you are than madonna is. ♪ ♪ is there life out there so much she hasn't done ♪ >> women in country was a huge thing in the '90s. you had reba mcentire, martina mcbride, shelly wright, the dixie chicks, shania twain. ♪ let's go, girls >> i remember when shania twain came out i was just obsessed with her. i thought it was because i was