about data being collected for one purpose and then being used for some completely different purpose we're talking about being sold on. people's banks that they don't know that that's happening we're talking about people having profiles bills of them without knowing that that's happening and these are all things that are covered by the g.d.p. of this new law that's coming in so it's very very appropriate of course it's a european law all right rather than an american law but nonetheless people in the u.s. are now perhaps getting a bit more used to the idea of regulating these tech giants who seemed untouchable before and perhaps so look to europe for inspiration but that's one side of the coin of regulation isn't it what about the other side facebook will it play along with more regulation what are the incentives for it to do so well with this particular normal facebook or any other company transgresses the law they could lose up to four percent of the global annual revenues which is an immensely suge amount but it's not just about that it's about being able to tell the uses that