to find out more about how reliable our memories can be we visit the university of california irvine near los angeles. this cow looks like something out of a hollywood film bought it belongs to a renowned memory research. professor elizabeth loftus was the first to start studying the phenomena of false memory in one thousand nine hundred seventy phone she and her team of being added have a sense they believe that all memories are suspect particularly those from childhood. if you're especially fond of those recollections you may find her comments distressing. when i look at this one i can see that i am with my baby brother and he was born that so maybe i was two years older two and a half years old and i just don't have any any memory of that. and then here i