country's agricultural land was the united fruit company. president of ben's issued a decree to confiscate hundreds of thousands of hectares of land kept in reserve by the company. the indemnities were based on the company's low tax declarations which never revealed its real profits. never before had united fruit been challenged in this way. as a young man samuels a murray had overturned a troublesome government this time with no mercenaries at hand he once again turned to his p.r. genius edward bernays and told him to deal with out of 10. days once again to employ his talents of creating his own form of reality.