>> in the tiny town of belgrade, florida. auto folks still quiet down for the pledge of allegiance. then get all fired up for their varsity football team. >> ♪ here we go gators >> for nearly 50 years, they have proudly called themselves the gators but earlier this year -- the other bigger gator from the university of florida ordered a handful of high schools in mississippi, arkansas and florida to stop using images that looked like the u.f. mascot including that famous gator script, a move that makes no sense to this small private school in the everglades. >> i'm hoping that somebody from the university of florida will say look, enough is enough. let's don't go after these schools. let's don't go after them. they're our feeder systems. we get our kids from these schools. >> the university of florida turned down our request for an interview. but through a spokesperson said the school has an obligation to protect its trademarks.