everybody admits it might take out a few years to work out the bugs. >> shepard: wake you up in the middle of night if you forgot to turn off the tv. >> this is the right call they acknowledge it's kind of annoying. those who support the advertisers say look, these companies spend way too much money on commercials to have people scrambling for the mute button. listen. >> the job of an advertiser is to get your attention. and then, of course, when your attention they have to hold it when the volume goes up there is a propensity to almost stop in your tracks and times it's shockingly loud. >> especially during football games when the advertisements come on. the fec didn't just do this on their own, shep. they still had to go to congress to get the authority to get this rule in place. >> they got it trace gallagher in l.a. thank you. a freak accident today in new
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