>> when cnn or the cable networks hire contributors who are also party activists, so, you know whether it's carl rove at fox or hillary rosen or carlie here or others at nbc, it enables detractors when they get in a bit of verbal trouble ha ha she hillary rosen is speaking for obama the campaign put up to this. that's what happens when cable networks hire. >> that's true there is consequences and they have to start considering damaging brand glenn beck on fox news and bill o'reilly that damages the fox news brand. >> bill: well, it can't be too much damage to fox news brand as the factor is the highest rated prime time news program in the country. ms. mason is obviously woefully uninformed. dick cheney won't come on the program. john mccain very hesitant to be interviewed by me when he ran for president. i will give you scores of other republicans that don't want any part of the factor. joining us purveyor of bernard