how it works. i asked rick santorum about this. he said be vulnerable. show a human side and show people not everything is perfect. if he can demonstrate that and show a limb bit of humanity tomorrow might, i think we'll be surprised at people tuning in. >> greta: do you think the president's team regrets the president said you can't build this? >> you know, i'm sure that it just drives them crazy. in times i've wondered maybe republicans are pushing this too hard like maybe pushing joe the plumber hard. and this does resonate with republican voters and independents because it's suggesting what people suspect about barack obama. is that he really does devalue that kind of individual initiative republicans celebrate. so they've said it a lot. and you're going to keep hearing it too, on the