go profounder and ceo, nick woodman. it's going to be a big day super bowl sunday because of all your suck self. you're going to be rolling a super bowl ad. before we see the ad here on "fox & friends," how did this all start for you? >> i was 26 years old and in between jobs. looking for inspiration what to do the rest of my life. so i planned a surf trip around australia and indonesia. i wanted to document my experience surfing, soy came up with the idea for a wearable camera i could wear on my wrist. it turned into a research and development trip. came home and started what now is go pro. >> wow. amazing because not everything you've done was successful. you were just relentless in trying better things. how did you improve it from there. >> yeah. my first business i failed at.
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