honest about it. when you hear these names, monroe was a president, no. do you ever ever follow-up offa and go, why don't you know that? >> no, i don't want to embarrass these people. i'm trying to establish rapport. >> bill: you are not judgmental. >> i made them feel nice like they got it right. >> bill: you are not judgmental about them knowing nothing. [laughter] >> just now i am. >> bill: okay. it's america. man of the people, jesse watters, everyone. "the factor," "tip of the day," a woman flown off an airliner for yelling about politics. >> that man doesn't believe in climate change. >> bill: out of here. "the tip" moments away. it is your wand of business wizardry. abracadabra. you've just gone from invisible to invincible.