nation, that's a crisis that has to be given incredible attention and the president is giving it that attention. >> the president's briefing by the way happens on the very same day that the state of new hampshire is suing the maker of oxycontin purdue pharma accusing them of deceptive marketing crisis. they believe that may have had a hand in this incredible epidemic which is gripping many parts of the country. bret. >> bret: big problem. thank you. breaking the cycle of opioid addiction can only come with greater understanding of how it starts. that is the premise behind new research in colorado. correspondent alicia acuna reports tonight from denver. >> for many, the first point of contact with opioid medication is the emergency room. dr. dawn straighter who works in the er at swedish medical center in inglewood, colorado remembers the moment he knew that had to change. it was while treating a young woman who had overdosed on heroin. >> what she said was i got my first prescription for an