>> it can. >> tucker: there are disturbing metrics, some of them are linked to tech use. why has there been no public recognition? >> i run common sense media. it has taken time. part of it is we got so excited about the incredible technological innovations. we aren't anti-tech. we aren't anti-tech at all. common sense helps you find the good stuff. but there is clearly been no regulation whatsoever, and no real discussion. i think what's happening, you are a dad just like i am. i'm not sure i want this in my life all the time. i don't want this coming year. he just told you addiction is, but 60% of kids in the united states believe they are addicted to their cell phones. >> tucker: so you worked in here. are they aware -- they must be aware. the design must be addictive. do they have moral qualms about this?