in a way, my conversation then with reed hastings, netflix founder, could almost have been called in praise of dvds. >> people have them in their car, they have portable dvd players. they're in every pc. they're just incredibly useful. >> reporter: freeze. and now it's 2011 again. >> by far the majority of our delivery and service is streaming. >> reporter: more people stream than get the dvds? >> not only do more people stream but more people get most of their content in streaming, too. i mean, it's just -- streaming is everything. >> reporter: as the company that was built on dvds in the mail embraced streaming, membership went from 10 million to 20 million. its stock price from just under $43 to just over $192. its main competitor, blockbuster, defeated, declared bankruptcy and hastings was named "fortune's" business person of the year for 2010. the netflix name is everywhere. built into all kinds of devices, as hastings showed me the other day. >> netflix is getting used on televisions and blu-ray players so much that the manufacturers,