>> do we want to live in a country that doesn't make anything? i think it's an appalling idea. that we should just be importers. making things, i think is a pleasure and a joy. to be an intelligent designer, you have to understand how the factory works. we cannot live by service industries alone. >> reporter: it's too early to judge if this product has a dazzling future but its creators will be reassured to know that at least one major household goods retailer said its customers did not consider lightbulbs dull. in fact, to them, design matters. will gompert, bbc news. >> sounds better in the british accent. >> the conversion there for the u.s. dollars is $32 a bulb. >> we were inspired. we thought we were going the try this challenge as well.
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