well, you stand there with your fingers behind their head. it doesn't always work. it's got this children's mode. what you do is press it and it starts this little animation. >> oh, very smart. >> and that gets your kid's attention. also keep with photos, the new ipad has -- well, iphoto is now available for ios systems. the ipad and the iphone. it's a great way to -- edit photos, make albums, journals. moms love -- >> a scrapbook. >> calendars, a scrapbook. yeah. it's so easy to do. you make a journal. put pictures of the kids. go through them. you can organize them. it can have different albums, journals. it's about 20 bucks to order them. the other thing you can do with an app is cards. apple has a free app called cards. use your very own pictures. make cards. apple will send them for you right to the recipient. so here's the other thing that moms really like to do. with the ipad, we've become really good cooks.