>> the u.s. is a very important place to make it, because you make it here, you make it anywhere. >> reporter: the next frontier, they hope, bollywood movies in a theater near you. until then, it's these bolder, brighter oscars, now on american soil, gaining ground, one big dance number after another. jim avila, abc news, tampa. >> wow. >> i've never seen a bollywood movie, have you? >> i have not. no, i have not seen a bollywood movie in its entirety. but i can say, they are the small snippets that i have seen, they are -- they capture your imagination right away. they're so colorful and beautiful. >> where is the diana in bollywood garb? >> come on, graphics, what happened? i can just stand here and do this. >> that would have been me. >> am i doing it right? john, you're the expert. i'm doing the bollywood thing. >> i'm not sure. me. >> i'm doing the bollywood thing.