>> for many young people it's like breathing. everyday thoughts, lunch choices relationship frustrations all get shared with hundreds, perhaps thousands of people. it is only natural that tv networks get on board. >> enter "pretty little liars". a show that has 2 million followers on twitter and whose fans interact more than any other. we are "up all nightline" with abc's nick watt. >> reporter: "pretty little liars" is a salacious show about a high school posse, missing friend named allison and a faceless nemesis named a who torments the girls as if from beyond the grave. >> game on. >> reporter: it stars young women, aimed at young women and -- >> i think we are changing the way people watch television and i think these millenials will grow up and continue to watch television this way. >> reporter: a bold statement from the show runner.
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