hours of the morning with my sister essentially and they are playing this sexy stuff. >> there's a reason for the sexy music. >> it unnerves me. >> a road to stardom for models. used to be long, winding, bumpy, paid with expensive head shots, agents, never eating a darn thing. >> that's not -- well, maybe a that is part of it. social media is changing that. thanks of course to instagram you could be a click away from being the next kate moss. here's abc's own supermodel mara schiavocampo. >> reporter: matthew may look like he was born to model with his all-american looks and toned physique, but all of this is all brand new to him. just six months ago, this was his life. working construction with his dad in pittsburgh and playing college basketball. >> i was basically working like odd jobs and then when basketball season came around,