>> life of the party indeed. >> like to see you do a story in one of those getups. >> great idea. let me write that down. story in big mac wellies. >> if big mac wellies don't work well for you i have a different shoe. sometimes women like to buy a shoe in multiple colors. this will change everything for you. look at this shoe. it is electronic ink that will change the shoe color. a high heel smartphone shoe. you have a flexible ink display on the side and a bluetooth receiver that connects it to a smartphone app. so you can change the color or pattern. just hit the send button. right now it is $249. they are crowd funding this project. you get it around december. they haven't decided once it goes past crowd funding how much it will be but it doesn't require a lot of power. just a little charge every two to six months at the most. >> i love that.