genetically modified items like apples and potatoes were recently approved by the usda for consumption, but consumer groups are kind of saying hold on a minute. we may boycott you because nobody wants to eat fake food. >> that's all we've been eating. in the last 30 years things have become more and more genetically modified. this is our meat, our fruit, everything. if somebody doesn't stand up and say, hey, this isn't healthy, the next generation won't be as healthy or live as long. >> when you're a little kid you become aware of steroids and a lot of kids develop faster because they have steroids pumped into our food. if you hit these people where their wallets are -- what? did you hear something? >> why are you looking around like that? >> whoopi what's happening?