magazine, peter newcombe. the top 100 leaders of the information age has just come out. peter, great to see you this morning. let's have a countdown here appear do the top five. number five, amazon. >> jeffrey base bezos at number five. he got a start in books and amazon became the biggest e-tailer in the world. now he has returned to hs roots and save the book publishing business. >> is the kindle the driving factor behind his spot on the list this year? >> oh, yes. just released a new one that is a slim down. on the attack from apple now but everybody loves the kindle. >> you talk to book people, it's all online retailers. >> i think i have 70 books on the ipad downloaded on the kindle application. >> you're buying the titles at a lot cheaper price now, right?