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The Truth About Starting a Book Publishing Business in 2023 If you’ve been hearing that independent book publishing is saturated and over, unhear that now. It…
and she would turn on you. he let her into the west wing. she had a nebulous job. no one knew what she did. if this is true, the danger of trump and omarosa is they are not in the reputation preservation business. they're unembarrassable. >> you sure you never really watched? >> i don't do reality tv. >> but think about -- think about it, though. he brought a reality television contestant into the white house as a senior adviser. in the west wing. >> think about this. he worked in this building and received a paycheck from this company for 14 years. eugene robinson and a.b. stoddard, our thanks. terrific conversation. i think she has been sneaking reality television. coming up, as we have reported, the trump presidency has been very good for the book publishing business. there is a new one, already up to number two in new releases in just 24 hours on amazon, and it's unambiguous. it's equally unambiguous author standing by to join us.
as a senior adviser. in the west wing. >> think about this. he worked in this building and received a paycheck from this company for 14 years. eugene robinson and a.b. stoddard, our thanks. terrific conversation. i think she has been sneaking reality television. coming up, as we have reported, the trump presidency has been very good for the book publishing business. there is a new one, already up to number two in new releases in just 24 hours on amazon, and it's unambiguous. it's equally unambiguous author standing by to join us.
coming up, as we have reported, the trump presidency has been very good for the book publishing business. there is a new one, already up to number two in new releases in just 24 hours on amazon, and it's unambiguous. its equally unambiguous author standing by to join us.
number four, publishers weekly nielsen the conservative book club number one and the cruz campaign is looking at that one well is it the conservative spin or the bulk purchases that has it off the "new york times" list. >> i think the nielsen book spin and this has to do in the score when you are scanning the skew on the back of the book per purchase. these numbers astounding for him. the "new york times" says bulk purchases, we have a way of looking at our books that are not just a random purchase list but the cruz campaign saying wait a second, if you have got this evidence that a huge super pac came in and is buying up the book, show us the evidence here. >> the "new york times" doesn't want to do that in fact i'm actually was exposed a little bit to the book publishing business. i'm writing a book it's coming out next year. they talked about the "new york times" process completely opaque, totally covered. they let anybody any what the real criteria is. it's easy to believe that they are putting their thumb on the scale book.
and so how do you keep that mentality? >> when i talk about in the purple cow is the purple cow is something people are willing to talk about it, but after they talk about it it's time to milk the purple cow and use the cash cow to pay for it, the next thing you're going to launch. that's the magic of the book publishing business. the bills are paid year after year after year that let's them do "50 shades of gray" which is speculative. your current business should be funding the next thing you want to do, that's part of the bootstrapper mindset. the reason you're doing this is not to buy yourself a job, right? not some sandwich franchise where every day you're making the same ham and cheese, that's not the goal. if you want to do that, go make ham and cheeseç sandwiches, th goal is how to make a ruccous and have it self-fund to make another ruccous tomorrow. >> what's interesting about that is you talk about being an underdog. you are actually in a position of power because people are rooting for you, right? >> that's right. >> and i thought at first, how
but after they talk about it there's time to milk the purple cow and use that cash cow to pay for the next thing you're going to launch. so that's the magic, for example. the book publishing business is the catcher in the reye pays the bills year after year which lets them do fifty shades of grey which is speculative. so this notion that your current business ought to be funding the next innovative thing that you do is part of the bootstrapper mind-set is that the reason you're doing this is not to buy yourself a job, right? not some sandwich franchise where every day you're making the same ham and cheese. that's not the goal. if you want to do that go make ham and cheese sandwiches. the goal is how do you make a ruckus and self-fund so you can make another ruckus tomorrow. >> what's interesting about that is you talk about being an underdog. when you are an underdog you're actually in a position of power because people are rooting for you, right? >> that's right. >> and i thought at first how are you an underdog if you're successful. but you actually can be if you use your success to fund something where you're the underdog. >> exactly. >> every example is apple or
magazine, peter newcombe. the top 100 leaders of the information age has just come out. peter, great to see you this morning. let's have a countdown here appear do the top five. number five, amazon. >> jeffrey base bezos at number five. he got a start in books and amazon became the biggest e-tailer in the world. now he has returned to hs roots and save the book publishing business. >> is the kindle the driving factor behind his spot on the list this year? >> oh, yes. just released a new one that is a slim down. on the attack from apple now but everybody loves the kindle. >> you talk to book people, it's all online retailers. >> i think i have 70 books on the ipad downloaded on the kindle application. >> you're buying the titles at a lot cheaper price now, right?