>> it's so critical. people go through life and assume it happens to them as opposed to taking control of what they love. my background is in sports schooling. i work with top performers in wall street. the drivers for these people are not economics. it's not about money. it's about love and passion for the game of wa they do. >> that's where it will pay off for you if you're doing what you're good at and what you love. >> it makes a difference. >> i feel so lucky to do what i love. i'll leave the viewers to decide if i'm good at it. with regard to the third and fourth ways to be great, setting your goals and identifying your competitive advantage. >> right, the word edge is a word we hear it in the media now because it's kind of a new word and they talk about how it affects toile wall street. you look at starbucks, for example. there are lots of places to get coffee. why do people go to starbucks? what these places look at is what differentiates them from the other places? is it their beans, do they have wi-fis at the location? those are called competitive