come on and register, you get points for free and then you spend those points. so all we've really done is change the way we execute the model. you can still make movies for free. i just think it's quite funny the way thatter are been picked up by news organizations. >> graham, do you have a favorite? >> in many ways it's the iphone one because that's what launched really the website. that's the one that sort of was built -- got a lot of hits and drove a lot of people. but there are lot of funny ones. i like the journalist one. there's one about do you want to be in tv news. i don't know if you've seen that. it's quite funny. >> i put it on my facebook page. i thought it was so funny. >> there you go. i worked in -- well, i worked in tv news for a long time, so that really struck a cord. i tend to identify with things that sort of -- i can identify with in my past. there's lots of them out there. 9.5 million movies out there. i'm sure some of them, you know, appeal to almost everybody in the population. >> graham, as this explosion continues for extra normal, what's next for your company?
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