super sunday is set to rake in super bucks. the host committee of the super bowl is expects the game to have an impact of $607 million on the local economy in dallas. i'm joined by lee gallagher of "fortune" magazine. good morning to you. >> good morning, alex. >> if you look at how many visits are expected, 700,000, it includes all the out of state football fans. the nfl alone has booked some 24,000 hotel rooms. that's huge. >> true. >> put it all into perspective. how big is this game going to be? >> basically, previously, until we had the weather setback, this game was poised to set economic records. the estimates, which albeit is by the host committee, these numbers are soft at best and that estimate everyone probably agrees is a little high. it was establishmented it will bring about $200 million, even a record by its own tracking. but it's tourism, it's people in state, but most of it is people