>> ouch! while many defending the spot as being slapstick comedy and perhaps hurtful as well, others are taking a stand here against what they call hurtful stereotypes. let's bring in the ggrio.com contributor. so, goalie, when we take a look at this, it's obviously humor behind this but comments i want to share one of them with you, are expressing a negative reaction to negative stereotypes. thegrio.com reader saying the black woman is stereotypical cold, dom nearing and the man is simple-mines and emasculated. >> first, we have to look at how this commercial was made. it was doing what pepsi calls it's crash the super bowl competition. last fall they called people to enter their creative.