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Ethnicities? there are centuries-old stereotypes about the dom nearing african-american woman or the african-american man who is the girl hit by the can. the girl hit by the can, a ditzy blond, popped in the head with a can. those stereotypes sort of advance the kind of cultural insensitivity that many of russ talking about. how strong has the reaction been? is this a grade ten, a grade five? this is around a nine or ten. it is big. it has lit up twitter. it lit up facebook. i hosted a conversation on facebook. i have 5,000 facebook friends. what did you hear? first appalled. many saying they wouldn t drink pepsi anymore. i heard an awful lot of women saying they re tired of being portrayed as the angry black woman. a lot of that came across last evening. and so what is a solution? you being a marketing expert, to try to get away from this being ....
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A 28-year-old man out of los angeles put forth, a young independent film make, put forth his 800 ad and those is the result. african-americans in general feel more negatively portrayed in popular media than most other ethnicities. a poll that was done that our firm did in 2007 showed that 77% of african-american believe they were unfairly portrayed in popular media. this ad plays into that. you can look at some of the misogynistic things that come across. look at a woman who is the overbearing type in her household, what you have to understand is that the people who are viewing the super bowl that demographic is changing. it used to be a male audience every super bowl sun. more and more women are watching. advertisers have to be more cognizant of who their audience is. 50/50, depending on which party you go to. what about the issues of ....
ouch! while many defending the spot as being slapstick comedy and perhaps hurtful as well, others are taking a stand here against what they call hurtful stereotypes. let s bring in the ggrio.com contributor. so, goalie, when we take a look at this, it s obviously humor behind this but comments i want to share one of them with you, are expressing a negative reaction to negative stereotypes. thegrio.com reader saying the black woman is stereotypical cold, dom nearing and the man is simple-mines and emasculated. first, we have to look at how this commercial was made. it was doing what pepsi calls it s crash the super bowl competition. last fall they called people to enter their creative. ....