ethnicities? >> there are centuries-old stereotypes about the dom nearing african-american woman or the african-american man who is -- >> the girl hit by the can. >> the girl hit by the can, a ditzy blond, popped in the head with a can. those stereotypes sort of advance the kind of cultural insensitivity that many of russ talking about. >> how strong has the reaction been? is this a grade ten, a grade five? >> this is around a nine or ten. >> it is big. >> it has lit up twitter. it lit up facebook. i hosted a conversation on facebook. i have 5,000 facebook friends. >> what did you hear? >> first appalled. many saying they wouldn't drink pepsi anymore. i heard an awful lot of women saying they're tired of being portrayed as the angry black woman. a lot of that came across last evening. >> and so what is a solution? you being a marketing expert, to try to get away from this being
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