and second thing you can do, if you have to raise your prices, tell people you will raise your prices and give them warning. people like you, and they are customers for a reason, and sometimes you have to raise the prices. >> this becomes a marketing issue. if you have to raise your prices, you talk to them? >> yeah, most businesses do business with other business owners and they know what is going on. i had a label plant, and we put in two competing labeling systems or shipping systems in the office and let them compete there. we adopted their operating systems in our operation so it would help to cut down the costs. the key thing is to communicate and communicate and communicate. and this one is from eric. i would love to start a small part time business selling kayaks and related equipment and teach and train in the sport that i love. and i live in an area with lots