tighter. >> but these store owners aren't in it to make millions. they do their job to preserve history and to provide a service to the people living in the rural areas around them. but to preserve history and they are determined to not get pushed out. in 2002, they preserved it. >> they are talking about the difficulties of running your own country store, and he actually said, jaez, you know, we should have an organization where we all get together and help each other out. i said, yeah, that's a great idea. >> with a state grant, the coalition was formed and holds meetings every month. it's here that they come up with ideas to stay in business. like a passport program for tourists to get stamped at each location. or a private label that will only be sold at their stores.