could find out about people. the great thing about nowadays with social media and the internet is anyone can create that reputation. it's about marketing yourself and branding yourself well and really paying attention to how you put your best foot forward online and on social networking platforms. >> do you agree with that analysis? >> oh, yeah. it's all about selling yourself. i mean, because i, you know, here i was coming out of college and i was applying for jobs that were very specific to energy or to automotive, and never would have thought to look at something with management. and somebody suggested a job to me and i said, okay. let me go out there and take it. let's see what i can do. it's wound up to pay off in dividends. >> do you agree with what they've said about the culture that really comes down to culture and if you have a culture based on team activity, group activity, group base problem solving, if you know how to do that then you know how to run experiments, evaluate those