for people who don't use these sort of explicitly to carry a message, i'm surprised more people don't drop it. because there's a tendency of getting upset when you see things you don't want to see. >> i think 66% of people ignore political tweets. that's why more people don't unfollow you. they ignore it. >> the other part is at least on facebook, twitter you can follow whoever you are interested in. facebook there's this pressure because someone from high school says what's up? and then they are coming back with some aggressive political stuff and you're like we're barely friends. i'll listen to my friends rapts, but if it's someone more distant, i'll see i don't need that. >> we need the unsubscribe