i started this little mobile blow-dry business where i was ru running around town doing blowouts for friends. i thought, i think i'm on to something. >> both a lchl li and steffi are clear while the price point makes these luxuries affordable, the experience is clear to bringing these people back and bring people back they must as their businesses survive on volume. at dry bar, you do not have the typical salon experience. for one, you don't have to sit in front of a mirror. >> you walk in, the music is loud and fun. there is a fun movie playing. >> the whole process is not marketed as a big deal, more like an everyday appointment. >> it is fast to get your makeup done here. it takes, full face, 30-45 minutes when normally it takes over an hour. >> for both blushington and dry bar, growth has been word of mao. >> more women are trying it and they try it and love it and they get addicted and love it. >> it is really good to see