but i think the concept applies to anyone. let's say you're a software company or service company, you may be able to do a pilot. there's ways to get your product a try and buy. i think for really early stage companies that are trying to get the revenue, it's important to do something where they can touch it. it's not always going to be in the physical, but it could be a piece of software, another service, but i think the concept is right. >> thanks, you guys. facebook can certainly be a powerful way to improve your online presence and grow your business, but what is actually bringing in sales and what's not? here now are five tools to help you analyze your business' facebook data. one, page lever. the site provides detailed fan profiling of your page by categories like age and gender. you can try it free for 14 days before choosing a plan that fits your business needs. two, simply measured. this tool provides excel based reports in web view so that entire reports can be shared with the team.