mitt romney made the mistake that think that the electorate is dumb, that basically we're stupid and we wouldn't see through the stupidity of an ad like that? >> i have to agree with ari, at this point of the game we need to focus on bigger issues and just trying to, you know, grab one very emotional and personal matter in the case of floridians and cuban-americans and try to draw a parallelism of communism with these very strong figures in an ad just goes back to picking one item that it's not the most critical at this point of the race and those few that maybe were undecided want to hear about the economy, want to hear about jobs, want to hear about -- >> immigration. >> -- hispanic business, or immigration. so in the case of this particular ad, i just -- it's unfortunate the funding went there when there were so many other opportunities to have a bigger impact and not stereotype on things like the communist message with the floridians or hispanic. >> ari, i want to get to you because you've written a very