say -- we asked 22, 23 different topics, whether americans related more to the democratic party or the republican party. 22 of the 23, they appeal more to democrats. >> yeah. >> it is a generalized, massive branding problem over what's happened nationally over the past year. >> except in the south. >> the piece, in part, points out that unlike people who sit around here, most people, normal people out there in america react emotionally to politics when they hear phrases, they react emotionally. does this represent hope? fear? they go with hope. >> there's also some substance to it. that the republican party in washington is taking positions that the democrats have correctly shown to be inimacable. there's a big difference. huge dichbs. >> what a difference between the