concept of toughness in college basketball. it's not about being a bully or physically being tough and knocking somebody around and beating your chest after you do something. it's more about the everyday stuff that you're willing to do. are you willing to prepare to put the time in to prepare? do you concentrate? are you hard to play against and easy to play with? the great teammates. those are the tough guys. sort of the everyday guys. and when i wrote the article, i got feedback that i couldn't believe from all over the world. from coaches, players, teachers, people from nasa, soldiers saying, you need to write more about this. i started talking to my friends. i sought out people like mia hamm and guys that i played with and played against, coaches like bill self, tom izzo, coach k., roy williams, the like and really investigated it and came up with this concept in the book. and it really seemed to resonate with people. nobody's tough alone. we're not born tough, but we can all be tougher. you start thinking about the tough people in your life.
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