a positive? >> i don't think they have a whole lot of trepidation about the on-line, the twitter sentiment. talk to people in the white house they will say this has been passed into law. what we are worried about is the implementation of the law that begins in october and getting enough young, healthy americans to sign up for the exchanges in order that rates don't skyrocket. that i think is the real fear here in the white house, that component of health care will go awry and if it does, then all these kind of angry on-line twitter people might really have some basis for changing the law and getting it repealed. >> josh, if their strategy depends on reaching out to young, healthy americans, i mean, it seems to me that actually what you're writing about this week is extraordinarily relevant because who's engaged more in social media than younger americans, than the demo they're specifically reaching out for? >> yeah. i think that's true to an exit tent. on the other hand, you know, if i'm a young guy on twitter and some guy is tweegt at me not to