america can do for you or your country can do for you, ask what you can do for your country. and people really believed that and felt that. it would be nice if we could go back to that. >> he did, rick, have those not just lines, not just those phrases, but there was something about watching him speak. the powerful nature, the lyrical nature, the beautiful words. rick, you were a speechwriter for jimmy carter, head speechwriter, i think, so you have some understanding of politicians and speeches. what was it about him? >> he was really educated. he really studied history. he had a real feel for language. >> and poetry in particular. >> and he was very careful -- he chose ted sorensen as his number one aide and also his number one speechwriter. and you can read about how they worked back and forth, back and forth on the inaugural address, on the famous american