that at some point can be competed out of the marketplace. a great way to do that is networking. just like focus for your customers. go to linkedin. go to fans. if you can find a fan with branding experience and loves what you're creating, you have the trifecta. >> it makes a lot of sense. we do it here. how do you get that same experience overis seas? do you target specific countries? how do you go forward with it? >> yeah. i mean, i think that's a really good question. in terms of the networking piece, i think it's important for her to find an individual like was mentioned through linkedin or other resources. i will look at is there already a customer in that market that maybe wants to work with you. if they are already passionate about your product they can do a good job of figuring out the culture and differences in the knew answer of that geography. it is quite challenging. it's an exciting thing. >> let's move up to the incomes question. it's a question about a lack of