>> again we're watching live pictures, waiting for the president to come speak at the white house any moment. there's also the issue related -- undermatching. so the students believe that they shouldn't apply for schools that may be more selective, but yet they qualify. i think it's about matching for the career that you want. we've seen some schools become these droe factories, which are primarily for-profit colleges. they hand you a degree, put you in debt, and you're not necessarily qualified for any job, but what people and students are going to have to do in order to manage the increasing cost of colleges, saying in advance with their families in a confers, what do i want to be. am i going to college to learn general studies or liberal arts and critical thinking? or am i going to actually prepared to a specific job?