generation. >> what makes a difference? is it about the engagement techniques or about the underlying stances. >> it's about being authentic and using the platforms where we consume information to talk about issues, college affordability is one of the big ones and very few people talk about it and the environment. we've seen too many times we get disappointed when people in congress ignore what we care about. >> ashley, how do you get people in general of all ages excited about mid terms? >> it's definitely a big problem. all people are less excited about mid terms. i think when you engage in issues that matter and you have candidates who are reaching out and providing information -- i mean mid-term elections see a lower investment in doing that and it's really important that this year like jake was saying, that the issues that young people care about, college affordability, jobs, environment, immigration, women's health, are being --