to build new business, find the person who has never been to the store before. find out what their problems, are what they're looking for, see if you need to tweak it to someone who has not? >> that's where jimmy was great. he makes everyone if there feel like. i can walk in there looking like this, he would make me feel like you belong like everyone else does. thank you for all your insight on this. >> here at msnbc. we work across the street from sax fifth avenue. which takes their displays seriously. around the holidays, you can hardly walk over there. there is a line around the block to look at them. every retailer should take a page out of their book. having a good presentation can mean the difference between someone walking in or by your store. so today we go to part land, oregon, to do simple tricks of the trade to make your window display stand out. >> i think that our windows just