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because you know why? there are more lottage then. burn the businesses down there is space for people to come in and build new business. >> the mayor says she wanted to encourage 10,000 families to move back into the city. that is not going to happen if you don't have the security. >> of course. but, you see holding people accountable for their behavior ask not what the democratic party and i don't want to be partisan on this. but they don't really -- they are not really known for that. >> i think they would say there are compounding factors that have developed in a long time. one of the fact is that jobs have changed. manufacturing has changed. >> you have to know a skill in order to compete in the marketplace, okay? so the book is and the good news is, ladies and gentlemen, and mother's day this is a great gift for mom. >> thank you. >> isn't it? >> you yours at the same time. >> yeah. but mom might be -- no, mom might like general patton. >> she would love it legends and lies. >> legends and lies. all right. dana.
to build new business, find the person who has never been to the store before. find out what their problems, are what they're looking for, see if you need to tweak it to someone who has not? >> that's where jimmy was great. he makes everyone if there feel like. i can walk in there looking like this, he would make me feel like you belong like everyone else does. thank you for all your insight on this. >> here at msnbc. we work across the street from sax fifth avenue. which takes their displays seriously. around the holidays, you can hardly walk over there. there is a line around the block to look at them. every retailer should take a page out of their book. having a good presentation can mean the difference between someone walking in or by your store. so today we go to part land, oregon, to do simple tricks of the trade to make your window display stand out. >> i think that our windows just